Why Should You Create Content?

There are lots of reasons why you should be creating content on a regular basis.  From increasing customer engagement, to generating shares and backlinks and moving up in the Search Engine rankings.

But this post is not about why you should be creating content, but rather how to outsource the content creation and ensure that your content creation strategy actually gets implemented.

Why Outsource Content Creation?

A lot of entrepreneurs, business owners marketing professionals get to the point where they are completely onboard with the idea of content creation or content marketing.  They know that it’s a good idea, and would like to implement it, but some sort of barrier gets in the way.

Often it’s time.  You simply don’t have the time.

If someone is already completely busy, then adding another task to his or her list is simply going to make things more difficult and less achievable.  Because content creation is seen as a “nice to have” rather than a “must have” then it is even more likely that it gets pushed to the bottom of the list.  I would argue that content creation should be seen as a “must have” if you are going to take your business to the next level, keep pace with or stay ahead of the competition, and find new ways to generate sales leads over the medium term.

Sometimes it’s the fact that you are perfectly capable of producing the content yourself.

You might be thinking that you can take care of the content creation yourself.  After all, you are the expert in your company, you know exactly how your products and services work, and therefore who better than to share your company’ s messages?

You might also be a great writer, and maybe you’ve written blogposts or articles in the past.  When it comes to audio and video content, you may also have enough experience to be able to produce something.

But, even if you are in this skilled position of being able to create content (due to your knowledge of the company coupled with your skills as a writer / audiovisual expert), that’s not the point.  The point is, even though you could do a great job, will you actually have the time to do it?

These perceived barriers often mean that content creation simply doesn’t happen.

The blogposts and articles don’t get written.  The website isn’t being updated.  There are no pieces of audio or video content to attract different segments of your audience.

There’s no increase in traffic, and no increase in sales.  In fact, over time, there may even be a decrease as your website is seen as out-of-date or lacking in content and the competition’s offerings improve.

Where do you add value within your organization?

Another point to consider is where you can add the most value.  It could be in content creation.  But in many cases it’s going to be managing the content creation process, but not actually creating the content yourself.  This then allows you to propel the company in the right direction (using content creation as an additional strategy) while focusing on other areas in the business where your skillset and experience means you can really add value.

What’s the Solution?

If you believe in content creation (and if you’ve read this far, then I’m guessing you do!), then you should make it happen one way or another.

The first option is to do it yourself, and that is a good solution if you have the time and resources, and you do not have more important tasks to be performing.

The second option is to outsource the content creation to a provider such as BigBoxContent.com

Outsourcing is a fantastic option because you and your company will still reap all the benefits of content creation and content marketing.  If you choose the right company to outsource to, you are also outsourcing to experts who understand keyword research, title tags, SEO optimization, audio transcripts, video editing and so on.  In the case of There is Content, we can even upload articles to your website and manage your content calendar, meaning that you just need to focus on monitoring the process..

When is the Right Time to Outsource?

Many small businesses and entrepreneurs suffer from “Superhero syndrome”, a term that refers to the fact that many leaders, especially entrepreneurs, want to be hands-on with everything that goes on in their business –  sales meetings, management, strategy, running the website, making the coffee and a whole bunch of other things!

Let’s be honest, it’s pretty much par for the course for someone who starts a business to be wearing many different hats.  But there comes a time when all that this is going to do is hold back business growth and stop you from building an organization.  This excellent podcast episode covers precisely this topic.

For many larger businesses, it’s all about the status quo.  New Media ideas are great, but where do the fit into the well-oiled wheels of a multi-million dollar business?  Sometimes larger organizations can be slower to get onboard, but when they do the benefits can be enormous.

Whatever your situation, the reality is that the sooner you can implement a well-designed content strategy, the sooner you will start to reap the benefits: greater engagement with clients and potential customers, increased traffic to your website, more leads, and increased profits as a result of more sales.

Conclusions

Whether you decide to implement something yourself, or outsource to a content creation provider, the best time to start a content marketing plan is right now!

Don´t leave money on the table by leaving it until a later date – the longer you wait, the more potential opportunities you are going to miss.  And don´t let yourself fall into the trap of thinking you are too busy, or that it is not a priority right now – There is Content can guide you every step of the way.

So, what you are you waiting for?

If you need any help at all, getting started, contact us today to schedule a completely free, no-obligation consultation call.